How To Make Your Hotels More Attractive In The Winter?
Winter is not a good time for the hotel business because of less leisure travel, which will lead to less occupancy. Many of the hotels around the world even close down during the winter. However, there are several cost-efficient simple ways that may help you in making your hotel more attractive and will help you to get more guests this summer.
Here are some important tips that will help you to grow your hotel business this winter.
Make Your Hotel More Tech-Friendly
In the modern digital world, digital devices and the internet are an integral part of everybody’s life, especially travelers. When they are constantly traveling around, they need to stay connected with their friends and family. If you are providing free Wi-Fi in your hotel, it will attract more customers and improve your cash flow. This will make them choose your hotel over others. Remember to offer free Wi-Fi in both guest rooms and the common area so that the guests can stay connected all the time. In most modern hotels, room controls are available via a tablet instead of the usual remote controls.
Serve Healthy Food
You can follow what most of the successful hotels are serving their guest if you have trouble finding which foods are to be served during the winter. Quick, easy options like sugary cereals, donuts, and pastries will be good for breakfast. If you want to be noticed by potential guests, you have to serve a variety of healthier food options. Special dishes during the holiday season also make your hotel popular among the guests. Some of your guests might be health-conscious and look to maintain their physique. For those guests, you can offer turkey bacon, free-range eggs, fresh fruits, etc. Promote your healthy menu in your marketing campaigns and it will add appeal to your hotel without much expense.
Promote Business Travel
The hotels are packed during the summertime vacation and as that is over now, most of the guests that come to your hotel will be business travelers. Therefore, you need to upgrade your hotel to a more business-friendly one. For their convenience, you should keep your hotel open 24 hours a day, 7 days a week. This will help the business travelers to handle their job easily, on-budget, and ahead of the schedule. When you provide these services, it will make your hotel stand out from the rest and attract more business travelers.
Improve Your Presence In Social Media
In this digital era, almost all of us are on social media platforms and stay connected with the rest of the world. If your hotel has an account on any of the social media platforms, it will help you in promoting your hotel and communicate the new amenities in such a way that does not increase your marketing expenses. Today, online marketing campaigns have proven to be more effective than traditional marketing.
Promote An Eco-Friendly Environment
We are living in times in which sustainability is very important for the survival of our environment. That is why many of the hotels are going green these days. Travelers are seeking out hotels that use energy-efficient appliances and have a recycling program.
Do these small changes in your hotel and you will definitely see a rise in reservation during this winter season.