Online Reputation Of A Restaurant

The world is changing rapidly and the way of doing business is also changing. As a result, business owners are now more worried about what people are saying about their businesses. If you are a restaurant owner, what people say about your restaurant really matters because it could significantly affect your business.

In the modern digital world, people are posting their reviews of businesses on different social media platforms. A recent study shows that around 97% of the people between the age of 18 and 34 read online reviews and judge a restaurant based on those reviews. 68% of those people trust the restaurants if they saw positive reviews online.

All these statistics are showing that a good online reputation will help you to grow your restaurant business. However, it is not always easy to build a good online reputation for your restaurant. In this article, we will give you some tips that will help you in improving your online reputation.

How To Grow Your Restaurant’s Online Reputation?

The first thing you have to do is understanding the strength of SEO and online reputation. If you haven’t Googled your restaurant before, you should do it now because it will give you an idea of what people think about your restaurant. All you want is the customers to see only the positive reviews about your restaurant on the first page of the search result.

There are different review sites online and you need to make sure that you get positive reviews on more than one of these review sites. This will ensure that your restaurant review will come on top of the search result page. This will in turn increase the traffic to the website and more people will come to know about your restaurant. You can post some of the positive reviews on your restaurant website too. Consider posting these reviews where people can see and it will help them to like the restaurant even more.

Creating a signature dish is the best way to get featured on social media platforms like Instagram or Facebook or even an online blog that writes about the best restaurant in town. Many people who read these blogs and posts bookmark these places and visit there when they get the time. When you create something unique, people will love to try and they will post it on Instagram if they like it.

It is always good to create a signature dish because it is a great way to improve the restaurant’s online reputation as it is a form of word-of-mouth marketing. It will ensure positive reviews on the online media and it will promote the restaurant and improve your online reputation. If the customers enjoy your food, do not hesitate to ask them for positive reviews.

Some restaurants try giving coupons or promotions to the customers for giving reviews of their restaurants. The best way is to hand out business cards to the customers when they leave, post the stickers of review sites on the doors and windows of your restaurant, or you can also send an email asking the customers to review your restaurant.

Most restaurants train the employees to ask customers to give them positive reviews on online media. The important thing to notice is that they should not be overly pushy because it may become annoying for the customers. If you are too pushy, it may result in a negative review of your customer service.

The positive reviews that you get for the restaurant can easily be leveraged for the online marketing of your restaurant. It is the same as displaying positive reviews on a chalkboard in your restaurant. It is better to create review pages on your website and post links to the major review sites. You can also interview customers who frequently write blogs. Social media interaction is also a great way to improve your online reputation. Some popular restaurants even conduct various contests for promotion.

How To Manage Your Restaurant’s Online Reputation?

The first thing you have to do for managing the online reputation of a restaurant is to create a process or system for monitoring the online reviews you receive and responding to those reviews. When you do a Google search for your restaurant, some of the top review sites that come up are Yelp, OpenTable, TripAdvisor, Urbanspoon, etc. You have to set up a system to check and respond to these reviews regularly. This is very important to build your restaurant’s online reputation.

It is not always possible for small restaurants to monitor and engage all the reviews that they get. In such situations, leverage tools like Grade.us can help these small restaurants to manage the multiple review sites. This will eventually help to turn your happy customers into positive reviewers and turn these positive reviews into great social media content.

You have to monitor your reviews all the time. Even though Yelp is one of the most popular review sites and comes on top of the result page of Google, you should not only rely on this one review site. People also post reviews on different review sites and on social media platforms and it is important to respond to those reviews also.

Make sure to sign-up for Google alerts because every time your restaurant is mentioned on a website, you will get an email notification. An automatic Twitter search will help you to find the mentions or reviews of your restaurant that people share on Twitter.

Online Reputation

Worldcam, an Instagram search tool that allows you to see pictures that are posted from any part of the world is another way to find the mentions of your restaurant. Most restaurants have an Instagram account to respond to the reviews people share on Instagram. When compared to other social media platforms, Facebook is more popular among people and you will get more reviews from the users.

Another important thing you need to note is not to ignore the negative reviews that you get from the review sites. You need to give equal attention to both positive and negative reviews. When you address a negative review publicly, make sure to do it without getting riled up or being snarky. If you are responding to a negative review with anger, it will turn off several potential customers.

You have to learn how to calmly and quickly respond to a negative review and explain the situation to those reviewers. You should also offer to rectify the mistakes that upset that particular reviewer. Your response to these negative reviews shows that you genuinely care and want to improve. This will encourage potential customers to visit your restaurant.

Not all negative reviews are true and you will get a lot of negative reviews that are untrue. You will get a lot of unhappy customers and negative reviews even if you do everything to ensure excellent customer reviews. If you see any negative reviews that are unjust and not true, you can notify the review site and get it removed.

If you have any more tips on how to improve the online reputation of a restaurant, please let us know by sending an email to info@buildingblockcapital.com